Mission
“To train competent professionals and entrepreneurs, capable of responding to the needs of sustainable development, allowing them to raise their quality of life by providing them with a comprehensive education, as well as offering technological services and continuing education with human capital of excellence and cutting-edge infrastructure, strengthened through permanent ties.”
Vision
“To be a consolidated and prestigious University, specialized in the tourism sector, recognized nationally and internationally for its quality standards, trainer of competent leaders who participate in the country´s development, generating research and application of technological innovation.”
Institutional Values
▪ Respect. Accept the individuality of others and abide by institutional rules and policies.
▪ Honesty. Always and everywhere speak and act truthfully.
▪ Loyalty. To perform faithfully to institutional policies with dedication and unconditional support in the role that corresponds to us.
▪ Commitment. Invest our capacities and resources to fulfill everything entrusted to us.
▪ Discipline. To act in an orderly manner, in accordance with the guidelines and norms that govern us.
▪ Responsibility. Assume the role that corresponds to us and the consequences of our actions and decisions with an attitude of service.
▪ Perseverance. Constantly striving for success.
▪ Pride. Act with a sense of institutional belonging.