“To train competent professionals and entrepreneurs, capable of responding to the needs of sustainable development, allowing them to raise their quality of life by providing them with a comprehensive education, as well as offering technological services and continuing education with human capital of excellence and cutting-edge infrastructure, strengthened through permanent linkage.”


“To be a consolidated and prestigious University, specialized in the tourism sector, recognized nationally and internationally for its quality standards, training competent leaders who participate in the development of the country, generating research, application and technological innovation.”

Institutional Values

  • Respect. Accept the individuality of others and abide by institutional rules and policies.
  • Honesty. Speak and act with the truth always and everywhere.
  • Loyalty. To perform faithfully to institutional policies with dedication and unconditional support in the role that corresponds to us.
  • Commitment. Invest our capacities and resources to fulfill everything entrusted to us.
  • Discipline. To act in an orderly manner, in accordance with the guidelines and norms that govern us.
  • Responsibility. Assume the role that corresponds to us and the consequences of our actions and decisions with an attitude of service.
  • Perseverance. Constantly striving for success.
  • Pride. Act with a sense of institutional belonging.